INTRODUCTION:
Research, Business research, Research Method & Research Methodology, Types of research, Importance of Business research, When to conduct research , Hypothesis, Variable , Generation of theory: Inductive and deductive reasoning , Collecting the data, Execution of the project, Analysis of data, Hypothesis testing , Generalisations and interpretation, Preparation of the report or presentation of the results
RESEARCH DESIGN
Research Design, Components of Research Design , Classification of research designs, Exploratory VS Conclusive, Exploratory VS Conclusive VS Causal Research Design, Relationship
Measurement, Scaling, Primary scales of measurement, Comparative Scales, Non comparative Scales, Measurement Accuracy, Measurement error, Systematic error, Random error
QUESTIONNAIRE DESIGN
Questionnaire, Importance of questionnaire, Objectives of a questionnaire, Questionnaire design process
SECONDARY DATA
Advantage of Secondary Data, Disadvantage of Secondary Data, Sources

SAMPLING
Population, Sample, Census, Sample survey, Sampling, Probability / Random, Maths, Systematic Sampling, Stratified Sampling, Cluster Sampling, Non-Probability / Non-Random
PRIMARY DATA
4 methods of collecting Primary Data, Difference between Primary data and Secondary Data
FIELDWORK
Fieldwork, Fieldworker, The nature of fieldwork, Process of fieldwork / Data collection process, Selection of fieldworkers, Training of the fieldworkers, Supervision of Fieldworkers, Validation of Fieldwork, Evaluation of Fieldworkers
EDITING AND CODING
Editing, Field Editing, In-House Editing, Coding, Recoding, Codebook, Data matrix, Tabulation, Cross-Tabulation, Tabular and graphic methods of displaying data, Computer programs for analysis, Maths
DATA ANALYSIS

REPORT WRITING
Report, Research report, Research Report Format, The art of quoting, Footnotes

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