A man who keeps his own shop and sells goods to the customers is called shopkeeper. He behaves well with the customers is known as a good shopkeeper. A shopkeeper is a person of a pleasing personality. He is always found smiling with his customers. He not only thinks of his own interest but also considers the interests of the customers. He never cheats his customers and never sells bad items to his customers. A shopkeeper takes a reasonable price for his goods. If sometimes any customer complains against any goods a shopkeeper is ready to change the goods. Very often a shopkeeper helps his customer in making good choice about the things to buy. In short, we can say that a shopkeeper knows how to deal in and deal with.